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Posted by on Dec 14, 2017 in All, Industry, News |

All-Star, MVP George Springer Partners with Axe Bat

All-Star, MVP George Springer Partners with Axe Bat

 

All-Star, Series MVP George Springer Partners with Axe Bat

Houston outfielder enjoyed career year after switching to Axe™ Handle bat, won world title

RENTON, Wash. (Dec. 14, 2017) – Axe Bat today announced a partnership with All-Star outfielder George Springer, whose use of an Axe Handle bat this season coincided with a career offensive year and helped propel Houston to a world championship.

Springer, whose energy and raw power make him one of the game’s most exciting players, switched to an Axe Handle bat exclusively in August 2016. This year, in his first full season swinging the new style, he posted career-best totals for home runs (34), RBI (85), batting average (.283), slugging percentage (.522), and on-base plus slugging (.889).

His five home runs in the final seven-game series – including four in the last four games – earned Springer series MVP honors and secured Houston its first world title. Springer joins Boston All-Star Mookie Betts on Axe Bat’s roster of Big League advisers.

Like Betts, he will provide feedback on new Axe Handle designs and have input on the development process, including his own bat line.

“With the Axe Handle, I can swing harder with more barrel control,” Springer said. “The handle feels very natural, like it was made for my swing, and allows me to make better contact more often. I noticed the improvement immediately after I switched.”

Nearly 60 Big Leaguers have swung an Axe Handle bat in the regular season since 2015, including some of the biggest names in the game.

Unlike a conventional round knob, the Axe Handle is engineered to support the biomechanics of the swing. Its angled bottom and oval lower portion conform to the natural contours of a player’s wrist and palm, enabling a more efficient swing that maximizes bat speed and improves barrel control.

Axe Bat and Springer also will partner off the field in support of Springer’s charitable work with the Stuttering Association for the Young, a cause for which he has worked tirelessly since making it to the Big Leagues.

“George Springer represents so much of what is right with today’s game,” said Jay Helmick, senior vice president of Axe Bat. “He has a passion for the game that’s infectious, his courage is admirable, and his performance speaks for itself. We’re delighted to have him on our team and are looking forward to working with him on and off the field for years to come.”

Axe Bats are approved for all levels of baseball and softball. The full line of 2018 alloy, composite, and wood bats is available now at www.axebat.com.

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